Ecommerce Replatforming

Web & Mobile

Applications

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Moving your ecommerce site to new software

Moving an active ecommerce site to a new platform is a complex process and not to be taken lightly.

In some cases, the decision is forced by the closure of the original platform – a very good reason to choose a well-supported ecommerce platform such as WooCommerce. Even if not immediately shutting down, the original platform may lack an essential feature, or be struggling with growth in orders.

Whatever the reason for the move, the initial objective is to get the new store online and taking orders as quickly and efficiently as possible, and without damaging the SEO footprint of the site.

Very thorough and careful planning is needed to reliably achieve this goal; correctly redirecting old URLs to the new ones is essential, with images and video URLs included.

Ibex have the experience and expertise to manage the process from start to finish, with automated processes that ensure consistency and minimise downtime.

Once the process is complete and the new site is live, the benefits of an improved and actively developed platform can start to benefit your business.

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What to expect from a new ecommerce platform

Improved User Experience:

Your users are your top priority. They won’t hesitate to leave your online shop if:

  • navigation is complex
  • the checkout process is slow
  • there are frequent bugs

Replatforming can lead to a more intuitive experience, speedy checkouts, and ultimately happier customers. They also help you score points in Google’s eyes too.

Enhanced User Interface:

The visual aspect of your eCommerce store plays a significant role in engaging users. A new platform provides advanced customisation options to help you create a visually appealing and fully branded design. This not only encourages customer retention but also attracts new users.

Ease of Site Administration:

Replatforming allows your team to enjoy a more user-friendly backend. They can easily update content, make pricing changes, manage stock inventory, and process orders without needing extensive technical knowledge. This increases productivity and reduces manual errors.

Higher Conversion Rates:

Replatforming offers robust tools and features to optimize your marketing strategies, SEO, and analysis of crucial metrics. This typically leads to higher conversion rates, which in turn enhances revenue.

Preparing for Replatforming

Replatforming is not a simple task; it requires meticulous planning and execution. Here’s a simple roadmap:

  • Document Business Requirements: Before jumping into the process, clearly define what you need from the new platform. This includes the functionality and features to improve user experience and boost conversions.
  • Choose your Platform: There are plenty of eCommerce platforms available. Thoroughly research to find one that suits your business goals and budget. Look for platforms that offer unparalleled customer support, robust security measures, and seamless integration capabilities.
  • Create a Migration Plan: Outline a detailed roadmap for data migration, such as customer data, product data, and order data. Also, consider the redirection plan for URLs to ensure SEO ranks are maintained.
  • Test & Launch: Rigorously test the new site before going live. User experience, speed, and security are key areas to test. Once you’re satisfied, you can proceed with the launch.

Replatforming is no longer an option but a necessity for online shops to stay relevant and competitive. It is an investment of time and resources but promises considerable future rewards in the form of increased customer satisfaction, user-friendliness, and revenue generation.