Graphic Design

Graphic design is no longer optional in the digital industry. The evolution of digital marketing and web development has meant it is now essential to advertise and present information in a way that is easily digestible to consumers. Websites require attractive imagery and graphics to maintain and encourage engagement.

With more and more businesses using graphics it leaves those who don’t use it to look outdated and less established. This perception quickly becomes reality when all ads posted by competitors start to use effective graphic design in their advertising. At Ibex we have a great team of professional, and experienced, designers that are capable of making ads and web graphics look professional and impress consumers.

Graphic Design for Social Media

Graphic design is essential for Social Media because nice aesthetics are essential if you want social media users to stop scrolling, read the ad/post and either like or click through to the website. With modern engagement it is critical to add a call to action, attractive photography and to keep the colours consistent with the brand.

We have done this for our clients and Online Trophies is a great example of this. Their Facebook page has been completely refreshed by the use of graphics, take a look for yourself.

graphic design for social media visuals

Graphics Used In Web Design

Graphic design is being used more and more in web design to improve the aesthetic and encourage engagement in the content. The click through rate (CTR) is a metric, all designers aim to increase, that implies heightened interest and engagement in the site. A more positive perception is likely to lead to further interest and, ideally, consumption.

A popular website style at the moment a simple title page but with visually stunning imagery/photos in the background. These type of websites require graphic editing on the background images. Graphic design isn’t just to improve engagement it is also used to add style, character and a professional feel to the website, which differentiates brands and business offerings.

graphic design to improve SEO

Print Design

There may have been a huge shift to digital marketing techniques in recent years, but there’s still a huge amount to be said for handing over a crisp, shiny new brochure to a potential client, and having your business really stand out from the crowd.

“Out of sight is out of mind.”

Print materials give your customers something that is solid, real and versatile. Our design team here at Ibex have experience in all things graphic design, illustration and branding. We want to make sure that your brand has a lasting positive impression on every client and that you have all the marketing materials needed to make that happen.

design for print brochures leaflets and business cards

How does great design work?

Great visuals and solid design enhances the message being conveyed through adverts, page content, social media and printed materials. In fact, every bit of information your customers sees can be enhanced to make it more appealing and easier to take in.

Good design improves readability, catches your potential customers eye, and assists in retaining their attention. They get more of your message, and you become more memorable. They are more likely to remember you the next time they see your content.

How does your overall look convey what you stand for? Is it time to refresh that?

Infographics

Infographics have become very popular among the SEO theorists. Google now has the ability to read the content on photos, this has a drastic effect on the way data can be presented. It means we can display data and information in visually attractive ways and still strengthen SEO. A while ago we had to compromise by putting information in text blocks and simply use images and shapes to present data. Now we can can simultaneously display text and attractive imagery thanks to Google’s smart machine learning technology.

We have done our own infographic on our work with Google, see it here.

 

PPC Google tools infographic