ABC North West – First Aid and Occupational Health Website
ABC Northwest came to Ibex to rebuild their site after a problem with the previous providers.
After analysing the target market and the content, we came to the conclusion that the content was too wide ranging for one website, and that the company would benefit from having a separate site for each side of the business – First Aid Training and Occupational Health Services.
We took advantage of the capability of WordPress to allow two websites to be controlled from a single admin panel, know as “multisite”. The two sites are closely integrated, to the point where it’s not obvious that they each have their own domain. However, to search engines, the two domains will be seen as separate and simply linked to one another. In this way, there are two Home pages which can be optimised separately.
The site enables the training courses to be booked online, and courses can be delivered on the customer’s premises, or in ABC Northwest’s dedicated training facilities.
