The Secret to Engagement

 

At Ibex we use our rule of three:

Inspire, Interest and Inform.

The concept of these engagement techniques are based on the science of persuasion and are considered as persuasion “shortcuts”.

These shortcuts are:

  1. Reciprocity
  2. Scarcity
  3. Authority
  4. Consistency
  5. Liking
  6. Consensus

Inspiring is based on liking the aesthetic imagery, for instant impact, and layout of the information as well as creative writing style.

Interest is based on scarcity, authority and liking of a topic. If your readers don’t care, they won’t make emotionally impulsive purchasing decisions. If the information is marketed as rare or valuable, has an appropriate audience, or provides social advantage, and has a reputable source it will be extremely effective.

Informing is powerful because of reciprocity, which creates a perceived sense of obligation in the reader to return the favour, in the form of business, when you give away valuable knowledge.

Ibex’s expert content marketers will use this rule of three to engage any form of audience. There are further engagement techniques that we can utilise to optimise exposure of your marketing. Asking questions, one that people use a lot, is to get readers to imagine themselves in a scenario that you can create.

Engagement of content strategies can be used on social media platforms or your main website.

It’s not uncommon to find companies that spend thousands on gaining visibility for their adverts and acquiring visitors to their website. Marketing is essential to generate sales of their products or services – but the expense is completely wasted if visitors never read or interact with the content.

If you want to plan and implement a content marketing strategy give us a call on 0333 600 6065 or send us an email at [email protected].

For more information, check this video: http://ibex.as/2mIyA5Z .