See the full infographic here: Digital Marketing is a thriving industry and, thanks to Google, we now have a new range of services. We use the Google programs to help develop web presence and build awareness of your website. Google has become central to how we use the internet and our search terms are studied in depth and theories come out left, right and centre. So how do we know which theories are real and which are false? That’s where these programs can help us. All these programs have different functions but all achieve the same goal and this is to expose your website over the internet. Check out the range of Google programs available.

Your customers are looking for your products and services online, and more and more, they are demanding a mobile friendly website experience. In 2015, time spent on mobile devices exceeded time spent on desktop PCs, as had been predicted during the previous few years. David Sear, CEO of Weve, had the following to say on the data from their recent studies: Today, over 32 per cent of our 20-million, opted-in customer base are actively using their mobile as their first screen and most importantly going online and purchasing through their device. We’re delivering broadcast-scale audiences, consumers who actively want to engage with companies and brands through their devices. In combination with our deep and broad insight into our customers, it gives Weve a unique opportunity to bring consumers and brands together in new ways If you haven’t got a mobile friendly website, you are not maximising the return from your investment. Investing in your website is long-term. Placing an advertisement elsewhere might bring some short term benefit – but consider that customers who see your advertisement will probably look at your website next. Make sure your website represents your business, just as you do with every other aspect of the business. Potential customers…